Comparing willingness-to-pay and subjective well-being in the context of non-market goods

In order to value non-market goods, economists estimate individuals’ willingness to pay (WTP) for these goods using revealed or stated preference methods. We compare these conventional approaches with subjective well-being (SWB), which is based on individuals’ ratings of their happiness or life satisfaction rather than on their preferences. In the context of a quasi- experiment in urban regeneration, we find that monetary estimates from SWB data are significantly higher than from revealed and stated preference data. Stigma in revealed preferences, mental accounting in stated preferences and unspecified duration in SWB ratings might explain some of the difference between the valuation methods

Measuring subjective wellbeing: recommendations on measures for use by national governments

Governments around the world are now beginning to seriously consider the use of measures of subjective wellbeing (SWB) – ratings of thoughts and feelings about life – for monitoring progress and for informing and appraising public policy. The mental state account of wellbeing upon which SWB measures are based can provide useful additional information about who is doing well and badly in life when compared to that provided by the objective list and preference satisfaction accounts. It may be particularly useful when deciding how best to allocate scarce resources, where it is desirable to express the benefits of intervention in a single metric that can be compared to the costs of intervention. There are three main concepts of SWB in the literature – evaluation (life satisfaction), experience (momentary mood) and eudemonia (purpose) – and policy-makers should seek to measure all three, at least for the purposes of monitoring progress. There are some major challenges to the use of SWB measures. Two related and well-rehearsed issues are the effects of expectations and adaptation on ratings. The degree to which we should allow wellbeing to vary according to expectations and adaptation are vexing moral problems but information on SWB can highlight what difference allowing for these considerations would have in practice (e.g. in informing prioiritisation decisions), which can then be fed into the normative debate. There are also questions about precisely what attention should be drawn to in SWB questions and how to capture the ratings of those least inclined to take part in surveys, but these can be addressed through more widespread use of SWB. We also provide some concrete recommendations about precisely what questions should be asked in large-scale surveys, and these recommendations have been taken up by the Office of National Statistics in the UK and are being looked at closely by the OECD

Introducing a ‘Different Lives’ Approach to the Valuation of Health and Well-Being

We introduce a new different lives survey format, which asks respondents to rank hypothetical lives described in terms of longevity, health, happiness, income, and other elements of the quality of life. In this short paper, we show that the format is of policy relevance whether a mental state, preference satisfaction or extra-welfarist account of well-being is adopted and discuss some of the advantages the format has over standard formats, such as contingent valuation surveys and QALY-type methods. An exploratory survey indicates that the format is feasible and that health and happiness might be more important than income and life expectancy

Mutuality talk in a family-owned multinational: anthropological categories & critical analyses of corporate ethicizing

This article draws on work carried out as part of a collaboration between an elite business school and a family-owned multinational corporation, concerned with promoting ‘mutuality in business’ as a new frontier of responsible capitalism. While the business school partners treated mutuality as a new principle central to an emergent ethical capitalism, the corporation claimed mutuality as a long-established value unique to their company. Both interpretations foreground a central problem in recent writing on the anthropology of business/corporations: the tension between the claim that economic life is always embedded within a moral calculus, and the shift towards increasingly ethical behaviour among many corporations. Further, recent work in the anthropology of business rejects normative evaluations of corporate ethicizing. When corporations lay claim to ethical renewal, but maintain a commitment to competition and growth, then anthropologists must balance a sympathetic engagement with corporate ethicizing, and critical engagement with growth-based strategie

Comparing Willingness-to-Pay and Subjective Well-Being in the Context of Non-Market Goods

In order to value non-market goods, economists estimate individuals' willingness to pay (WTP) for these goods using revealed or stated preference methods. We compare these conventional approaches with subjective well-being (SWB), which is based on individuals' ratings of their happiness or life satisfaction rather than on their preferences. In the context of a quasi- experiment in urban regeneration, we find that monetary estimates from SWB data are significantly higher than from revealed and stated preference data. Stigma in revealed preferences, mental accounting in stated preferences and unspecified duration in SWB ratings might explain some of the difference between the valuation methods.willingness to pay, preferences, life satisfaction, subjective well-being, nonmarketgoods

Introducing a "Different Lives" Approach to the Valuation of Health and Well-Being

We introduce a new 'different lives' survey format, which asks respondents to rank hypothetical lives described in terms of longevity, health, happiness, income, and other elements of the quality of life. In this short paper, we show that the format is of policy relevance whether a mental state, preference satisfaction or extra-welfarist account of well-being is adopted and discuss some of the advantages the format has over standard formats, such as contingent valuation surveys and QALY-type methods. An exploratory survey indicates that the format is feasible and that health and happiness might be more important than income and life expectancy.

Would you choose to be happy?

People prefer happiness to income, children, career and education, but being healthy trumps it all, writes Paul Dola